To plus up an already compelling visual showcasing the car's slender size and urban maneuverability, we utilized the magazine gutter -
a place only the bravest of print producers dare enter.
We also created a guerilla posting designed for road narrowing signage, something Smart Car drivers need not worry about.
Winner of an Applied Arts Award.
a place only the bravest of print producers dare enter.
We also created a guerilla posting designed for road narrowing signage, something Smart Car drivers need not worry about.
Winner of an Applied Arts Award.
Co-AD: Neil Domingues