Guelph Soap came to us with a challenge. Their existing "logo" had been there since the beginning and had sentimental value that they did not want to part with (consumers actually referred to them as "the soap with the house on it"). They wanted to keep the house, but knew it was dated, complicated, and reproduced poorly on their bars.
The solution? Renovate.
Using the same basic elements that make up the house, we simplified and modernized. Same foundation, new aesthetic.
Using the same basic elements that make up the house, we simplified and modernized. Same foundation, new aesthetic.
The NEW Guelph Soap
