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For this concept we reimagined the AIDs ribbon as a shoe lace and illustrated scenes with it.
We also personally and painstakingly hand animated a TV spot, stop-motion style.
We also personally and painstakingly hand animated a TV spot, stop-motion style.
![](https://cdn.myportfolio.com/f612ff9f-a5f3-4164-8076-76eeda8b4a7a/bb319277-d099-4ec1-805c-7a22ff32e6a5_rw_600.jpg?h=38dbeed35d9f62b46e229fb32bf12718)
![](https://cdn.myportfolio.com/f612ff9f-a5f3-4164-8076-76eeda8b4a7a/fb657a22-6087-4470-a970-51423038ce6e_rw_1920.jpg?h=89ed8411b8e243fe79df3988b5eac549)
![](https://cdn.myportfolio.com/f612ff9f-a5f3-4164-8076-76eeda8b4a7a/96ef201d-4b7b-45f7-8053-cd15f5805370_rw_1200.jpg?h=850fa780e2e50d73e5660a8e629d798d)
![](https://cdn.myportfolio.com/f612ff9f-a5f3-4164-8076-76eeda8b4a7a/5b840a9d-7c16-47a4-95b4-363307724a1c_rw_1920.jpg?h=5aff189b04aab37ae4be966196c93c2b)
![](https://cdn.myportfolio.com/f612ff9f-a5f3-4164-8076-76eeda8b4a7a/b65983ee-10c2-4759-9683-0cd82b5495c7_rw_3840.jpg?h=33884b41a0f1a76b4a50c9f4e13dec13)
![](https://cdn.myportfolio.com/f612ff9f-a5f3-4164-8076-76eeda8b4a7a/5225b274-0f2a-4733-8940-41376b23ebe0_rw_1920.jpg?h=f5f6314005bc4f24876dbaf60af887b1)
![](https://cdn.myportfolio.com/f612ff9f-a5f3-4164-8076-76eeda8b4a7a/be6d92b9-4700-4202-8317-9d9006cb5cab_rw_1200.jpg?h=55a4d494e9d3ad450086305e7179f6ad)
![](https://cdn.myportfolio.com/f612ff9f-a5f3-4164-8076-76eeda8b4a7a/94d227d9-039a-4280-a5c6-914119993525_rw_1200.jpg?h=e46d529f3c518ee242906b390bcf7ac8)
![](https://cdn.myportfolio.com/f612ff9f-a5f3-4164-8076-76eeda8b4a7a/caccfec4-8ecc-4805-a397-b7d309e14568_rw_1200.jpg?h=fbf4f394a661c45cc10de5e73abc8ff3)
![](https://cdn.myportfolio.com/f612ff9f-a5f3-4164-8076-76eeda8b4a7a/bb3cd752-04cc-44b3-82cd-0cdb7a5903a0_rw_1200.jpg?h=d6e61f619fb7ff258cd5dcf096225b2f)
![](https://cdn.myportfolio.com/f612ff9f-a5f3-4164-8076-76eeda8b4a7a/3b2c25a6-1a97-47c1-a21b-1962d57a3ed1_rw_1200.jpg?h=7306c3c08925e313411ada511872b613)
CD: David Kenyon, Co-AD: Kyle ShieldsÂ